The Toronto International Film Festival has signed up TV host Jeanne Beker’s FashionTelevision franchise as its lead broadcast sponsor for its upcoming Grace Kelly: From Movie Star to Princess exhibition at the TIFF Bell Lightbox.

The long-running Bell Media TV series is launching a semi-annual magazine, FashionTelevision Magazine, to debut with a winter edition that has Grace Kelly on its cover.

The multimedia property will debut with a complementary online video for each story in the print magazine, streaming at FashionTelevision.com. The TV series will also dedicate airtime during three episodes to Grace Kelly, including coverage of the exhibit’s opening reception.

The inaugural FashionTelevision Magazine will debut Nov. 2, just before the TIFF exhibition on Grace Kelly, the Hollywood star who became Monaco royalty, debuts at Bell Lightbox on Nov. 4, to run to Jan. 22, 2012.

An initial 1000 copies of FashionTelevision Magazine will be handed out during the opening night reception at the Lightbox, to be followed Nov. 6 with distribution to Toronto Star home subscribers and targeted neighbourhoods in Vancouver, Montreal and Calgary.

The magazine hits newsstands countrywide on Nov. 22.

Photo: Grace Kelly in the Edith Head-designed gown she wore to accept her Oscar.  © Magnum Photos