No surprise here: Foreign programming continues to dominate the Canadian primetime dial.

But a proliferation of TV coproduction and coventures on our TV sets these days, and higher BBM Canada ratings for popular homegrown shows like Rookie Blue and Lance et Compte, mean Canadians spend more time watching domestically produced shows than ever before.

That’s among the findings of the Canada Media Fund’s 2010-2011 annual report, which was released online on Monday.

“Although foreign programming continued to account for the majority of viewing in the English-language market, the full-day share of viewing to Canadian programs rose to 39%, three percentage points higher than the previous year,” the CMF report states.

The downside is Canadians are increasingly tuning into cheaply-produced lifestyle programming and other unscripted fare, and spending less time watching four key CMF genre categories like English-language kids and youth, documentary, drama and variety, and performing arts programming.

“The full-day share of viewing to programs in the four CMF-supported genres declined to 44%, four percentage points lower than the previous year, pointing to the continued popularity and increased scheduling of unscripted programs,” the 2010-2011 report states.

And while Canadian shows did attract marginally higher domestic audiences in the last CMF fiscal year, so too did foreign, and mostly American shows, growth which the CMF suggests may have come at the expense of non-CMF funded Canadian shows.

In the kids and youth genre programming field, for example, full-day viewing of CMF-funded programs grew by six share points to 31%, the highest share in five years.

Canadian viewing for foreign programs, however, also grew, by two percentage points to 63%.

In documentaries, moreover, full-day viewing for CMF-funded factual programming grew by two points to a 13% share, while viewing for foreign programs rose eight percentage points to a 58% share.

And foreign documentary fare grabbed a commanding 65% share of viewership in primetime in 2010-2011.

During a fiscal year from April 1, 2010 to March 31, 2011, the CMF’s total revenue rose 10.8% from $324.7 million in 2009-2010 to $359.7 million in 2010-2011.