CRTC over-the-top services probe ‘inconclusive’

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The CRTC won’t be regulating Netflix Canada anytime soon.

The broadcast watchdog on Tuesday came down firmly on the fence when it comes to U.S. digital platforms reaching into the Canadian market.

The regulator unveiled “inconclusive results” and called for more research and consultation after a fact-finding exercise held this summer at the request of Canadian broadcast and producer lobbyists.

The indecision stems from a number of industry crosscurrents as Netflix Canada, iTunes Canada and other digital platforms cross the U.S. border, via the internet.

The CRTC said the “traditional broadcasting system continues to support Canadian programming,” even as Canadians consume more online and mobile programming.

In addition, the regulator said there’s no clear evidence Canadian cable and satellite TV subscribers are cutting the cord.

“Online and mobile programming appears to be complementary to the content offered by the traditional broadcasting system,” the CRTC said in its report Tuesday.

So with no clear harm being done to the Canadian broadcast system from new U.S. market entrants, the CRTC said it would continue to monitor the situation, without initiating direct action or rulings.

“Canadian creators are taking advantage of the digital environment to produce innovative content and to reach Canadian and global audiences,” the regulator said.

What’s more, Canadian broadcasters and distributors, including state-sponsored players like the CBC and the National Film Board of Canada, have launched rival online and mobile programming services, in response to the new competition.

“Some online programming services have established viable business models and are competing in the marketplace for programming rights and viewers,” the CRTC stated.

In other words, the market is working, and the CRTC is hesitant to get in its way as the industry evolves and consumers have access to growing sources of content.

“The BDUs, broadcasters, creative groups and Teksavvy… noted that most Canadians now have the opportunity to consume content when, where and how they want,” the regulatory report following the fact-finding exercise said.

“Canadians are using devices such as PCs, tablets, games consoles, internet-connected set-top boxes and/or smart phones to access audio-visual and audio programming in a way increasingly akin to a traditional television or radio experience,” the report added.

The CRTC noted some revenue losses by traditional broadcasters due to “cord shaving” or “cord cutting” as over-the-top players move into the market.

But here the regulator returned to its dominant theme: programming from Netflix Canada and other over-the-top services offer programming that is “complementary” to traditional Canadian program offering, and there’s little evidence viewers are abandoning traditional broadcasting to in favour of new U.S. market entrants.