On the heels of its successes with other awards show, CTV has acquired multi-year rights to broadcast the Billboard Music Awards. The awards go to air this year on May 22.
CTV has already demonstrated audience gains this year with the Oscars (+6%, A18-49, 6.3 million total viewers), the Golden Globes (+26%, 3.4 million total), the Emmys (+61%, 2.5 million total) and a spectacular Junos showing (+36%, 2.4 million total).
The Billboard Music Awards are determined through Billboard magazine’s chart rankings, which look at artist performance “based on key fan interactions with music… touring, streaming, and social interactions on websites, including MySpace and Facebook.”