CHRC and Nordicity examine impact of tech on culture

It’s no secret that technology is changing on the overall cultural sector, and the Cultural Human Resources Council (CHRC) and Nordicity has decided to find out what that impact is – and they want content creators to have their say.

Last fall, the CHRC commissioned consulting firm Nordicity to undertake a pan-Canadian study on the Impact of Digital Technology on the Cultural Sector, including film, TV, broadcasting and digital media.

It’s in the middle of the eight-month study and rather than cull data through a survey, the firm has instead launched an interactive forum for industry folks to encourage in-depth discussion on this topic.

Nordicity manager Kristian Roberts stresses that the firm is specifically looking at emerging technologies, since technology itself has already been part of these sectors for some time.

“The CHRC is concerned with how it’s changing the HR sector in Canada, and whether it’s changing competencies,” he tells Playback Daily.

In the performing arts sector, for example, the topic of e-tickets ended up moving into discussion of eliminating the middle man of ticket services, which could have a major impact on the film exhibitor industry.

Discussions are led by ‘Thought Leaders’, identified by Nordicity as individuals with a respectable opinion in their respective sector. They have so far included the likes of Michael Geist and NFB’s Tom Perlmutter, and they’ll soon be joined by CMPA topper Norm Bolen, slated to come on board next week.

Social networks have been playing a key role in spreading the word, particularly through its Twitter feed.

“Your opinion does matter,” Roberts says. “I can say that without being facetious. The louder you are on this forum, the more likely the CHRC will be able to hear you.”

In addition to the interactive forum, Nordicity will also be conducting around 200 interviews across Canada with key folks in the industry.

To join the discussion, head here.