The latest tool in the OMDC’s promotional kit: a one minute TV commercial entitled We’ve got it going ON.

The fast-paced, music-driven ad showcases in all around 80 Ontario-based Ontario acts and media to signify the province-wide production of film, TV, print, visual effects and new media product.

The commercial, which features cameo shots of David Cronenberg, hip hop star Drake, and references to foreign location shoots like The Hulk, Chloe and Barney’s Version, is streaming on the OMDC website and is due for a six-week TV campaign

The campaign was created by Toronto ad agency Brandworks International Inc. and will be supported by print and online ads in a variety of Canadian, U.S. and U.K. publications, alongside an interactive website.

The We’ve Got it Going ON video features a soundtrack by indie band Metric, and a voice-over by Emily Haines.