Golden Globes garner 3.2 million for CTV

Call it the Ricky Gervais effect. The 68th annual Golden Globes found its biggest audience in seven years on Sunday, pulling in 3.2 million viewers (2+) for CTV – a 9% growth over last year.

CTV is also boasting double-digit growth in the A18-34 (+27%) and A18-49 (+19%) demos, with nearly 10 million viewers tuning in for some part of the broadcast.

Also notable for the network was the fact that CTV’s E! Entertainment Television coverage from the red carpet snagged an extra 207,000 viewers for the two-hour pre-show, the biggest audience for the channel since its recent launch.