Omnicom Media Group has named former Canwest Global Communications Corp. programming topper Adam Ivers president and CEO of ad agency Highway Entertainment.

Ivers, a former vice president of programming for the former CanWest Global Broadcasting, now Shaw Media, joined Highway Entertainment in 2007 as executive vice president.

Ivers will now lead the Toronto-based agency, working with content distributors and producers on media buying strategies in partnership with OMG ad clients and content providers.

“Adam’s experience in broadcast programming, entrepreneurial approach to deal making and his innate skill for working collaboratively, has resulted in both company growth and new ways of delivering value for our clients in a rapidly evolving industry,” Page Thompson, CEO of the Omnicom Media Group North America, said in a statement.