eOne promotes Gnomeo & Juliet at Days Inn

eOne has lined up the Days Inn hotel chain to help promote its upcoming Canadian theatrical release of Gnomeo & Juliet, the 3D animated feature from Miramax Films and Elton John’s Rocket Pictures.

The movie, which was animated in Toronto at the Starz studio, will hit theaters on February 11.

Ahead of that bow, Entertainment One has pacted with hotelier Realstar Hospitality on a sweepstakes promotion that includes a giveaway package for families that check into its Days Inn outlets before February 25.

Hotel guests can then enter on-site to win a prize pack that includes a gnome hat and a Gnomeo & Juliet silly bandz.

The grand prize in the Gnomeo & Juliet promotion has four winners flying to London to attend the British premiere of the animated movie.

“We are thrilled to partner with Entertainment One for this exciting Gnomeo & Juliet promotion,” Irwin Prince, president & COO Realstar Hospitality, said in a statement.

Kelly Asbury directed Gnomeo & Juliet, which features original songs by Elton John, and is voiced by James McAvoy and Emily Blunt, among others.