Report: no Canadian TV cord-cutting

Could be our long winters: Despite U.S. data pointing to slight pay TV subscriber losses stateside, a Canadian study points to no cord-cutting so far by consumers north of the border.

Instead, Canadian TV service providers continue to add subscribers, especially to digital offerings, according to research from Ottawa-based broadcast consultant Boon Dog Professional Services.

“While there has been much speculation and talk lately about consumers ‘cutting the cord’ and canceling their television subscription services in favor of over-the-top video services offered through the Internet, our latest research shows the traditional Canadian TV distribution market continues to grow,” Mario Mota, who recently stepped down as vice-president of broadcasting at the Canadian Media Production Association to co-found Boon Dog, wrote in the report.

Boon Dog found that the number of digital TV subscribers in Canada, including young people that broadcast execs incessantly worry prefer the Internet over TV sets to view video content, topped 8.6 million in the second quarter of 2010, or 76% of all TV subscribers.

The record number of Canadians taking out cable or satellite TV packages comes as domestic carriers add to their VOD and webcast offerings to deal with new competition from Netflix Canada and other new online video streaming options.

The Canadian research contradicts U.S. market data that points to cord-cutting as a minor phenomenon, with Americans beginning to drop their cable or satellite TV subscriptions to view TV content online.

The research firm SNL Kagan in a recent report cited 119,000 Americans that canceled their cable or satellite subscriptions in the third quarter of 2010, out of around 100 million subscriptions countrywide.