Pictured: Look for the Ocean’s movies on Slice this Boxing Day.

For the first time, Slice is showing movies, and the channel is celebrating its regulatory victory with a back-to-back block every Sunday, and an ad campaign to promote it.

The channel, along with several others, was granted a flexibility credit from the CRTC to program categories it had been prohibited from programming before. Previously Slice was restricted to airing only factual content.

The first pair of movies aired Dec. 5, starting at 6 p.m., with 13 Going on 30 and 50 First Dates. Except for the back-to-back Ocean’s movies on Boxing Day, all the movies scheduled so far are romantic comedies. The Sunday night movie nights will continue for the foreseeable future.

An ad campaign supporting the effort started this week and is targeted at 25- to 54-year-olds. The channel also created a special movies page on the Slice site to show the schedule.

From Media in Canada.