If you screen it, will they come?

When the box office numbers for Score: A Hockey Musical opening weekend revealed that it didn’t crack the top 10 despite opening on a record number of screens, the folks at the Toronto Underground Cinema wondered: Would the movie-going public show up for a week dedicated to English Canadian films?

They’ve decided to find out.

“Everyone loves to say they support Canadian films, but when it comes to the box office, no one wants to pay money to see them,” director of operations Nigel Agnew tells Playback Daily – who didn’t count Quebec films in the equation as “they prove themselves at the box office all the time.” (At the time of the interview, Playback’s Hot Sheet showed that Denis Villeneuve’s Incendies was the number one Canadian film.)

The indie cinema opened earlier this summer and Agnew noted that while he and his team would like to show more English Canadian catalog films, they never seem to bring out the audiences.

“We want to do this,” says Agnew, noting that TUC had played these films earlier this year to poor reception. “We had under 10 people for our showing of Fubar and [our screening of] Hard Core Logo bombed.”

With that in mind, the TUC team launched an experiment: Rather than guessing what the people want to see, they turned to the power of social media (via Twitter and Facebook event to straight up ask their fans: If we showed Canadian films you want to see, would you show up to watch them?

To that end, the public weighed in and TUC selected the top six films that received the most votes, pairing them off for a hat-trick of double bills.

The Sweet Hereafter (pictured) will kick off the Good Canadian Cinema? (question mark intended) program on December 2, coupled with Last Night. It will be followed by a pairing of Porky’s and Cube, capping off with Naked Lunch and Brain Candy.

The week will also include a special showing of Pontypool, with screenwriter Tony Burgess and actor Stephen McHattie (Watchmen, A History of Violence) in attendance. It will be followed by a Q&A along with a screening of Bruce McDonald and Burgess’s latest collaboration, People Live Still in Cashtown Corners.

“I hope [audiences] come, but I honestly don’t think they will,” admits Agnew. He hopes to be proven wrong by the end of the week.