Teletoon Retro wants to hear from you

Of all the cartoon characters you grew up with, which five would you nominate for induction into the cartoon hall of fame?

That’s the question Teletoon Retro is asking as part of an awareness campaign currently running across print, TV, radio and online.

Teletoon Retro launched more than a year ago and has always had two target demographics: six- to 11-year-olds and 18- to 34-year-olds.

This campaign is attempting to reach that co-view audience of new viewers and nostalgic viewers, says Karen Touma, director, marketing, Teletoon.

“As we were thinking about the kind of campaign we should or could develop,” she says, “it was really about letting people know about the depth of the programming at Teletoon Retro and showcase the characters we have on the network, so we thought a great, fun, engaging and interactive way to do that is polling people, asking who are their favorite characters.”

Voting closes on Dec. 6, and the five cartoon characters with the most votes will be the inaugural inductees into the hall and each will be featured in a 24-hour programming marathon between Christmas and New Year’s.

From Media in Canada.