The E! Entertainment Television brand is headed back to Canada, this time with CTV.

When Canadian TV viewers last saw the E! logo on the primetime dial, it was with then Canwest Global Communications rebranding its secondary CH network as E! Canada.

Canwest Global started to sell or shutter its E! Canada channels in early 2009, before the secondary network faded to black on September 1, 2009.

Now CTV in a new deal with Comcast International Media Group is launching an eonline.ca website to feature blended Canadian and international content as a reflection of the U.S. E! website.

The multi-platform deal will also CTV rebrand its former Star! specialty channel as a new Canadian E! channel, a move that gets the new specialty into 6.2 million homes from November 29.

Unlike the former Canwest Global network, newly-renamed Shaw Media, CTV is treating E! as a specialty channel brand, and not grafting the American brand onto a conventional TV network.

“The time is right to refresh our own entertainment channel so it can achieve its potential for viewers and advertisers,” Susanne Boyce, president, creative, content and channels, at CTV, said in a statement.

Mirroring a separate output deal with MTV Networks, CTV’s pact with Comcast International Media Group will give it exclusive access to current programming on the U.S.-based E! service and varied digital media assets in Canada, including mobile and VOD content.

The launch of the eonline.ca website will also allow CTV to integrate Canadian ad sales for E!-branded content like Keeping Up With the Kardashians (pictured), Chelsea Lately and The Soup.