Astral Television Networks has promoted Heather Senst to the role of VP, Creative Services, where she will continue to spearhead the creative direction and management for The Movie Network, HBO Canada, Mpix, Family Channel, Playhouse Disney and Viewers Choice Canada.

Over the past 11 years, Senst has overseen several rebranding initiatives and product launches for Astral Television’s Kids networks Family Channel and Playhouse Disney, including the latter’s recent French-language network launch. Senst was also tapped to head the on-air creative for Astral’s corporate re-branding this past May.

From KidScreen magazine.