Stepping into the newly created position of director, industry and market trends for the Canada Media Fund is Catalina Briceño.

She’ll be taking up the post on October 25, where she’ll be making sure that CMF’s policies align with trends and developments in Canadian and international industries. Briceño will also be tasked with observing key trends and developments with emerging tech, biz models, production financing and regulaton.

Briceño boasts more than 13 years of experience in the audiovisual and new media world, most recently coming from Salambo Productions as producer and director of operations.

There, she built the strategy and biz model for its multi-platform project Têtes à claques. Her resume also includes founding Caliope Communications, consulting for various private and public funds and instructed a number of workshops on new media financing, and serving as vice chair of the board of the Regroupement des producteurs multimédia.