True Blood and Hannah Montana on demand. It’s now a reality thanks to a new deal between Astral and Rogers that will see an expanded content offering from specialty channels TMN, Mpix and HBO Canada, Family Channel and Playhouse Disney now online.

Data from a Rogers Advisory Panel research report showed that customers ranked movies and HBO programming as their top content choices, and that families with kids under nine years old were looking for on-demand family programming.

Starting today, movies and popular TV series from TMN, Mpix and HBO Canada will be available free to Rogers customers with matching cable subscriptions on Rogers On Demand Online.

Playhouse Disney will follow suit in the next few weeks as part of the Rogers Digital VIP cable package, on Rogers On Demand Online and as part of Rogers Family On Demand Service, while Family Channel will launch its linear service, on demand service and online service by the end of September.

“Customers love entertainment and want to have the freedom to access the content they want, on their schedules, wherever they are,” said David Purdy, VP, Video Products, Rogers Communications, adding that they now have “new opportunities to enjoy that content in the way they want to enjoy it.”