Cookie Jar’s recently launched kids video streaming site is moving into the mobile space.
The Jaroo app will kick off with more than 50 full-lengths eps of Cookie Jar’s kids TV, including newer series such as The Doodlebops, Strawberry Shortcake, Johnny Test and retro fare like Inspector Gadget and Super Mario Bros.
Design firm Brainstorm Communications managed design and programming for the app, while SyncTV will be handling all distribution and content management.
The Jaroo app is available for free through the iTunes store, then will be followed by an Android app later this month.
Cookie Jar launched Jaroo.com earlier this year to showcase its vast 5,000-plus episode library, much of which came from its 2008 acquisition of DIC Entertainment.