All the 3D TVs in the world don’t mean much without content. To that end, Sony has just unveiled a range of content for its recently released 3D offering at a Future Shop in Toronto.

Sony launched 3D TVs in the market about two months ago, and Future Shop’s director of home theatre Eric Stockner says ‘sales exceeded expectations initially, and they’re getting bigger and bigger, week over week.’

Adds Sony Canada’s director of LCD TV marketing, ‘The Canadian consumer appetite for (3D) content is very strong.’

To entice customers, Sony launched another trio of 3D capable Bravia LCD HD TV models, bringing its model count to 10 by the end of June. It’s also offering bundles with the purchase of any of its 3D TVs, including a 3D Blu-ray disc of Sony Pictures Animation’s Cloudy With a Chance of Meatballs, a code for Deep Blue Sea, and for gamers who own a PlayStation 3, a code to download four PS3 3D games: Wipeout HD, Pain, Super Stardust 3D and MotorStorm Pacific Rift.

Additionally, the bronze and gold FIFA World Cup matches will also be carried on 3D.

As for the actual viewing, gone are the archaic papery red and blue glasses of old; enter active shutter technology. Along with a transmitter, the new sets are sending alternating images to your left and right eyes 240 times a second.

‘That process, combined with fooling your brain a bit, is creating that depth of the image to you,’ says Michael Seujahr, Sony of Canada’s product training and merchandising manager. ‘You’re seeing things out of both your eyes separately and your brain is merging them together to give them that depth, even though the TV is a flat panel.’

Seujahr also notes that the 3D TV isn’t solely for 3D, but also doubles as a 2D HD TV.