Neil Schneider bought his first pair of 3D glasses five years ago from eBay, looking to enhance his video game experience. What started out as recreational fun turned into a passionate goal to teach the world about the joys of gaming in the third dimension.

Hence the recently formed Stereoscopic 3D Gaming Alliance (www.s3dga.com), headed up by Toronto-based Schneider. Of course, getting the industry to see what he saw has certainly had its challenges, namely because initially there was not much demand for 3D game and display makers, and game developers weren’t interested.

That’s when Meant to be Seen (www.mtbs3d.com) was born, a website intended to create an advocacy group and build a demand for S3D gaming.

‘It has to come from the consumer,’ Schneider asserts. ‘They have to motivate the other parties to get involved. If they’re going to create all these standards for cinema, there are going to be problems for gaming in the future. There shouldn’t be a disconnect between S3D gaming and S3D cinema in the home.’

Schneider has gained the support of industry biggies, from an executive producer at Electronic Arts to the folks at LG. He’s also heading up the first-ever 3D Gaming Summit, April 21-22 in L.A., where developers, analysts and the like will gather to discuss the growing trend.