Bluepoint Investment is crossing borders.

The Ontario holding company led by adman Bruce Claassen said Wednesday that it is pursuing an unnamed U.S.-based media company, as well as local TV stations in Canada.

The decision to expand into the U.S. was one of opportunity, says Claassen, noting that the company didn’t necessarily plan to go stateside this early, but an opportunity ‘dropped in our laps.’

The company’s goal is to become a player in the North American television industry, he says, and expanding stateside is a step toward that goal.

‘We want to be TV broadcasters,’ he explains. ‘We want to take advantage of the local market opportunities in OTAs, and whether that exists in Canada or the U.S., we really don’t care.’

‘We’re going to put together the kind of marketing and sales packages… that are going to make sense for Canadian advertisers,’ he adds. ‘What we have in the U.S. will obviously make sense for U.S. advertisers. There might be some situations in which they coalesce, but generally speaking they are different strategies.’

Bluepoint does not currently own any broadcasters in Canada or the U.S. Its pending American deal is in the due diligence phase.

Bluepoint’s first foray into television was a disappointment. It set out to purchase Brandon, MB station CKX-TV, but the deal fell apart at the last minute due to issues surrounding direct-to-home satellite access.

But the company now has two substantial bids on the table for as-yet-undisclosed Canadian media assets, Claassen says. The company also has ‘substantive financial investment’ from both Bay Street and Wall Street.

From Media in Canada