Lowell Schrieder has joined the Comweb Group and its subsidiary William F. White as director of marketing and communications. The new role will see Schrieder — formerly with rival equipment renter PS Production Services — ‘refine the strategic direction’ for Comweb and its regional operations across the country. He starts on Monday.

Schrieder arrives at the Toronto conglomerate after holding a similar post at PS. He has also worked in communications for The Comedy Network and Paramount Parks Canada.

‘Lowell has an impressive and diverse background as a corporate marketing and communications expert for the film and television industry,’ said Comweb chief Paul Bronfman in a release. ‘His depth of knowledge, strong communication skills and years of professional experience make Lowell the perfect choice.’