Olympics headed to big screen

A deal with Cineplex and the Olympic consortium led by CTVglobemedia will for the first time put coverage of the Games on the big screen.

The CTV-branded screenings will run the duration of the Games from Feb. 12-28. Live coverage of events such as hockey, skiing and figure skating will screen at 64 Cineplex theaters in cities including Montreal, Laval, Saskatoon, Surrey, Calgary, Vancouver and Toronto. The exhibitor will make one auditorium available in each theater location.

‘Not everyone can get to Vancouver, but experiencing the Olympic Games via the broadcast on our giant screens will make you feel as if you are there,’ said Cineplex spokesperson Pat Marshall in a release.

The Atlantic provinces will not be part of the initiative, as Cineplex does not operate beyond Quebec. A spokesperson with CTVgm says due to the exclusivity of the deal with Cineplex, it is unable to approach another partner.