Super Channel is distancing itself from remarks made by a group that is calling for a boycott of Rogers Communications.

Earlier this week a group calling itself Friends of Super Channel took aim at the Toronto cable giant over a recent CRTC ruling, which found that Rogers had unfairly discouraged consumers from subscribing to the troubled pay-TV channel.

This week, in a strongly worded statement, Friends of Super Channel called on viewers to boycott Rogers, suggesting that hundreds of Canuck producers are going to go bankrupt as a result of the company’s actions.

‘If this situation is not quickly resolved it will be impossible for new services like Super Channel to achieve the cultural and business objectives of their CRTC licence,’ said FSC. The group appears to be unconnected to the similarly named watchdog Friends of Canadian Broadcasting.

The group is fronted by former Super Channel executive Nic Wry.

Wry was also in the news last week when he announced the formation of SHERPA, another new association, aimed at supporting smaller film and TV producers outside Toronto and Montreal. He left the company about a year ago after handling creative development at Super Channel.

Super Channel on Thursday said, while many of the facts were accurate, that it ‘does not approve of the tone and the inflammatory nature’ of the FSC release, and that is not party to the call for a boycott of Rogers.

‘We know that many producers and others have been hurt by the disadvantage that Super Channel received but we are in the process of trying to resolve [these] issues,’ commented CEO Charles Allard.

Representatives at Rogers were unavailable for comment.

The situation stems from a complaint filed by Super Channel with the CRTC, which argued that Rogers’ lack of equal promotion was giving other services such as HBO Canada and The Movie Network an unfair advantage, and that Rogers was in breach of section 9 of the Broadcasting Act.

Rogers has until Oct. 19 to outline how it will ensure fair marketing of Super Channel in the future.