CBC is trading sports for financial stories via a content-sharing deal with National Post.

The public broadcaster and the Canwest-owned newspaper revealed the cross-platform deal, which takes effect immediately, late Thursday. CBC says it will run stories and podcasts from the Financial Post in its online money section, while the National Post will lift Ceeb sports stories, to be run on its website and ‘periodically’ in its print edition.

CBC has similar deals in place with Google and The Canadian Press. The Post trades content with sources including Breakingviews.com, with which it signed a deal last month.

The left-leaning Ceeb and the conservative Post, owned by arch-competitor Canwest, no less, make odd bedfellows, though CBC chief Richard Stursberg argues that the deal plays to strengths of each. ‘We have an unsurpassed reputation in the field of sports reporting,’ he said in a release.

CBC, unlike CTVglobemedia and Canwest, also lacks close ties with a major newspaper. National Post, in turn, has not fared well in the Maritimes, a traditional CBC stronghold.

The financial terms of the deal were not disclosed.