Maggie Murphy has signed on at Cookie Jar Entertainment as SVP of development. The job puts the former UPN exec in charge of developing and expanding the border-straddling company’s tween and primetime programming.

She reports to EVP Tom Mazza, who joined Cookie in the spring.

‘Maggie will be helping Cookie Jar create an atmosphere where writers can work and develop top-quality projects for the North American and worldwide markets. Her experience on both sides of the creative table will be invaluable,’ said Mazza in a statement.

Murphy was most recently head of Kiefer Sutherland’s Eastside Entertainment. She previously held development and SVP posts at UPN and Regency TV.