Global is making sure Canadians everywhere know about its new fall lineup with a hefty marketing campaign that includes outdoor, print, online and on-air initiatives, getting underway on Monday.

The campaign touts programs including newbies The Good Wife, Melrose Place, NCIS: LA, Glee and reliable staples House and Survivor: Samoa. Comedy Glee and remake Melrose Place both debut next week in the back-to-back 9 p.m. to 11 p.m. Wednesday slot, while other shows will have their premieres throughout September.

Building on promo spots that have been airing since August on Global, new out-of-home elements include floor-to-ceiling murals, expected to take up much of Toronto’s busy Yonge and Bloor subway station.

Meanwhile, 60-second movie trailers at Famous Players/Cineplex theaters in Toronto, Vancouver and Calgary are touting Glee this month in an effort that’s coupled with national ads in magazines such as Famous and Hello! Other large print ads will span The Toronto Star and Vancouver Province, while national radio buys will target afternoon drivers with shows like The Good Wife and House.

The net is also targeting Facebook users through Facebook Connect, a tool that allows fans to interact live by posting comments on their Facebook pages while watching shows on the Global site or on TV.

‘We deliberately picked media that would touch people throughout their day,’ says Global’s VP of marketing strategy Jamie Schouela. ‘So whatever big show happens to be premiering, we’re going to hit you numerous times over the course of the day, so you just can’t miss the fact that that big show is on that night.’

From Media in Canada