In the U.K., Channel 4 has become the first broadcaster to make most of its back catalogue available to online viewers. In total, about 10,000 programs, representing 4,000 hours of archived content, will be made available for viewers to stream. The flood of programming will only include shows the broadcaster has the full rights to.

The broadcaster’s site was relaunched last April with a video-on-demand service – 4oD – as a main feature. In that time, the site has seen a 111% increase in viewing.