Reveille Productions (The Office, Ugly Betty, The Biggest Loser) and Brillstein Entertainment Partners have joined with Twitter to make the first worldwide television series using Twitter to direct the action of the unscripted show. The series will be executive produced by Reveille managing directors Mark Koops and Howard T. Owens; Brillstein partners Jon Liebman, CEO, and Lee Kernis; and Amy Ephron, Kevin Foxe and Steven Latham.