CTV and Canwest Global have virtually split the slates of the major studios between them following the L.A. Screenings.
From 20th Century Fox, Canwest has picked up a slate that includes the musical comedy Sons of Tucson and the animated sitcom The Cleveland Show, executive produced by Seth MacFarlane. Canwest also bought in bulk from CBS Studios, grabbing the Melrose Place remake; The Good Wife, a legal drama from Ridley and Tony Scott; and NCIS: Los Angeles, to be paired on Global Television with the returning NCIS.
As it already has two of the top-rated scripted shows in Grey’s Anatomy and Desperate Housewives, CTV did fewer purchases in Los Angeles than rival Canwest. ‘We needed little and bought accordingly,’ said Susanne Boyce, CTV’s president of creative, content and channels, after the studio screenathon.
Her network acquired Miami Trauma from Warner Bros. The CBS medical drama comes from Jerry Bruckheimer, who earlier gave CTV a raft of hit series that includes the CSI franchise, The Amazing Race, Cold Case and Without a Trace. CTV also bought the Mischa Barton-starrer The Beautiful Life from CBS, as well as the ABC/Disney series Flash Forward.
Rogers has been especially busy. ‘We’re competitive with Global and hopefully with CTV on some levels,’ said Malcolm Dunlop, Rogers Media EVP of programming. Rogers acquired NBC’s The Jay Leno Show to program the treacherous weeknights 10 p.m. slot all in one go. And to get deeper still into the simulcast game, Dunlop picked up the NBC Universal titles Mercy, Trauma, Parenthood and the sitcom 100 Questions.
Dunlop adds Rogers also bought rival studio product at the Screenings from Disney/ABC, Sony and CBS Studios.
Through a series of side-deals with CTV and Canwest Global, Rogers also acquired much of NBC’s Thursday night comedy lineup. This now includes the fall sitcom Community, plus the Amy Poehler-starrer Parks and Recreation and 30 Rock.
But it’s shows picked up from the off-loading E! and A stations that supply key building blocks for Dunlop’s fall and mid-season schedules. From E!, Rogers grabbed Extreme Makeover: Home Edition, Better Off Ted, How I Met Your Mother and The Biggest Loser, while the A channels gave up Supernanny. Rogers, which now programs for its Citytv and OMNI-branded local TV stations, also acquired the CBS Studios comedy Accidentally on Purpose for Mondays at 8:30 p.m., and ABC/Disney’s Cougar Town, the single-camera comedy that stars Courteney Cox and comes from Scrubs creator Bill Lawrence.
At press time, Sun TV had yet to announce deals for new U.S. series coming out of Los Angeles, but did grab ABC’s 20/20 from Canwest’s E! network and ABC’s Jimmy Kimmel Live! from CTV’s A Channel network.
Don Gaudet, general manager of Sun TV, welcomed the return to normalcy at this year’s TV market after the disruption from the 2008 Hollywood writers strike. ‘The quality of the shows [is] better, and it’s good that we’re back to a normal screening process,’ he said.
The broadcasters went down to Los Angeles committed to buying fewer series at lower prices in light of the hard times, and avoiding bidding wars where possible. An informal survey of the studio reps reveals that the Canadians managed to pay around 5% less for programming slates, compared to 2008 pricing.
The new U.S. fall series have virtually all been picked up by the Canadians, while there are still mid-season titles up for grabs.