Pact, the U.K. indie producer trade body, has joined forces with the Institute of Practitioners in Advertising to campaign for a Digital Rights Framework enabling digital content and software creators to retain and exploit their IP for any content funded by government, NGOs and other public bodies.

Chief executive for Pact, John McVay, said in a statement: ‘Currently, more than £300 million [$535 million] is spent by the government on new media content, the IP of which is retained is hardly ever used. Just as the Terms of Trade transformed the TV external supply sector by enabling Indies to use their rights to stimulate and grow the sector, we believe a similar framework for Digital Britain would underpin the UK as a world-leading content hub.’