CTV Newsnet has been rebranded as CTV News Channel, complete with a new logo, new graphics and a new look for its political show, Power Play.

The channel is looking to make better use of the CTV News brand, according to Jana Juginovic, director of news and programming. ‘Some of the feedback that we were getting from our viewers was that they didn’t know if Newsnet was associated with CTV. So we wanted to emphasize that the anchors, the reporters and CTVNews programming is on CTV News Channel,’ she says.

It was also important for the channel to update its look, which it hasn’t done in 10 years. The rebranding was a joint effort by CTV and Toronto-based Big Studios.

From Media in Canada