GlobalTV.com relaunched last week with a new design and promo strategy geared to dramatically increase traffic and views of its full video library. The site, which receives about one million unique visits per month (comScore), now also features 30 new show microsites and improved user navigation as well as more ad spots and new sponsorship opportunities.

‘In addition to driving for an improved user experience, we wanted to satisfy our large advertising base so there’s a significant number of increased ad positions on the site,’ says Graham Moysey, SVP and GM Canwest Digital Media. Whereas the old site had one leaderboard ad unit, the redesign now has the leaderboard and two big boxes, and advertisers can also sponsor parts of prominent video centers on the site like Watch Online, Featured Shows and What’s On — each of which has a collection of video thumbnails of different series — as well as the premium show microsites and homepage takeovers, Moysey explains.

Traffic to GlobalTV.com is now also driven through embedded widgets in the entertainment sections of Canwest’s individual newspaper sites, as well as the Canada.com network. A promotional campaign for the redesign is also underway that includes TV spots on Global and print ads in Canwest newspapers.

‘We are confident that we will experience 30% to 40% growth quite quickly,’ says Moysey.

From Media in Canada