The NFB gets personal

The National Film Board has set its sights on mobile after launching an online screening room that gives film enthusiasts free access to over 700 classic and contemporary Canuck titles. NFB chair Tom Perlmutter says the online initiative marks a big step into the digital age for the organization, which has been pushing to reach a broader audience with its catalogue. He adds that the content from the online screening room will also be available on mobile platforms ‘within the next few months.’

Perlmutter says the NFB had to ‘re-allocate funding internally’ in order to pay for the costly process of digitizing older titles, stressing the importance of cultural preservation. ‘It’s about establishing a digital framework for the future, both economically and culturally,’ he notes.