Omnicom Media Group has entered an agreement with up-and-coming GlassBOX Television to co-develop ad-supported content for the latter’s Bite TV and its new music service AUX.

The deal will see the creation of tailor-made advertising — for clients of ad firms PHD and OMD — on Bite TV and AUX, which target 18- to 34-year-old viewers of Internet, TV, mobile and VOD programming.

‘For OMD clients who have a younger, more wired demographic in their crosshairs, this deal provides the opportunity to create new advertising spaces to engage with. It’s exactly where we need to be now and in the future,’ says Lorraine Hughes, president of OMD Canada.

GlassBOX earlier this month said it will launch AUX, a web channel to showcase new and established music artists, before the CRTC rules on its application for an AUX specialty TV licence. AUX will bow online on Nov. 24 at www.aux.tv.

From Media in Canada