Just in time for the new NHL season, Score Media has launched a new mobile sports application. Score Predictor enables fans to submit, via text, score predictions on three games per day, per league. The best guesses will get screen time on The Score and be eligible for weekly prizes.

Developed by Toronto-based MyThum Interactive, the application offers multi-platform ad and sponsorship opportunities on national television and through mobile return-text features. To participate, viewers simply text in their score predictions and the winner’s nickname will appear on the cable sports channel.

‘Score Predictor brings a very public social dimension to fantasy sports, which are usually played online. The convenience of SMS messaging combined with the broad reach of television is something that our fans crave and that’s why we’ve created this unique offering,’ says Score Media director of mobile Dale Fallon.

From Media in Canada