John Harding is now executive director of the Toronto-based North American Broadcasters Association, taking over at the umbrella group for Carol Darling. Harding, former president of both the Strategic Marketing Group and the Radio Marketing Bureau, will report to NABA secretary general David Baylor.

John brings extensive experience in serving the needs of broadcasters. He’s a creative leader who will assist NABA in addressing the changing broadcast environment,’ said Baylor in a statement. Harding is based in Toronto and also served previously as a director of the Canadian Association of Broadcasters and the Canadian Association of Broadcast Representatives.