‘Bite-size’ series bows on Discovery

Cooler Facts — the first original commission from discoverychannel.ca — will premiere online next Wednesday.

The first episodes of the ‘bite size’ factual series — 38 two- to five-minute animated shorts — are ‘Space Junk’ and ‘Animals that Bite’, which explain, respectively, the problem of orbiting garbage in space and our world’s dangerous creatures. The four weeks of programming are billed as ‘a kaleidoscopic, encyclopedic, fast-paced animated ride.’ General Motors Canada is attached as sponsor.

Discovery HD will get in on the action in July when Cooler Facts begins airing in a half-hour format.

An intensive online advertising campaign, designed in-house at CTV, will promo the new series across the network’s properties, including the ctv.ca, tsn.ca, mtv.ca and animalplanet.ca websites.

From Media in Canada