Effective immediately, Rogers Media Television’s sales division will manage and sell national advertising for Vancouver’s Channel M.

Channel M broadcasts to three million residents in the Lower Mainland and Vancouver Island, offering multilingual news, entertainment and lifestyle programming in more than 20 different languages, in addition to 65 hours per week of English-language programming.

‘We are pleased to bring forward more opportunities for advertisers to reach multilingual audiences in western Canada,’ says Rogers Media Television EVP sales Mitch Dent. His division already reps the company’s five Citytv stations across Canada, plus two OMNI channels in Ontario, the Biography Channel and G4TechTV Canada.

However, due to the recent sale of OMNI Vancouver (CHNU) and OMNI Manitoba (CIIT) to Toronto-based S-Vox, Rogers TV sales will no longer handle advertising for those channels.