Showcase is pushing a new online series, and will premiere two new webisodes of Hot Snack Radio every Thursday on a microsite hosted within showcase.ca.

The original 12-ep comedy follows three indie rock nerds who run an Internet radio station, under pressure to deliver bigger numbers for their sponsor, Mahatma Jim’s Frozen Probiotic Organic Samosas. Meanwhile, an uber-cool and sexy female DJ named Sam just happens to go on-air after Hot Snack, and is drawing bigger audiences.

Targeting adults aged 18-35, hotsnackradio.com will function as an Internet radio station, complete with interviews and streamed music playlists featuring original tracks from a variety of indie bands and musicians, including: Chow Chow, Tusks, Chinese Food, Plants and Animals, Miracle Fortress, Prairie Cats, MC More Or Les and Uncut.

Canwest digital VP Pary Bell says the show will ‘excite and intrigue our existing loyal audience and appeal to new online viewers, as well. It’s a fantastic addition to our website.’

The show is created and directed by Matthew Eastman and produced by Toronto production company Sons & Daughters.

From Media in Canada