Curling scores on TSN, CBC

CBC’s coverage of the World Women’s Curling Championship ended on a high note Sunday, when the pubcaster scored a record-breaking 1.1 million viewers for the final in which Winnipeg’s Jennifer Jones and her team defeated China 7-4. The event, held in Vernon, BC, aired at 1:30 p.m. ET. (All numbers are 2+.)

The numbers mark a 139% increase over last year’s game at 468,000 (Canada defeating Denmark), and is the highest audience for the event in the past 10 seasons. The second-highest game was in 2000, when 741,000 viewers tuned in to see Canada defeat Switzerland.

On Saturday, the semifinal at 2:30 p.m. ET brought in 817,000 viewers, compared to 105,000 last year. However, the event in 2007 was held in Japan and, due to the time difference, aired at 7 a.m.

Over on TSN, this year’s championship was the caster’s most-watched World Curling event ever, with an average audience of 381,000 viewers. Its previous high for a World Curling championship was 366,000 viewers in 1996.

TSN televised all the weekday games, while CBC had weekend coverage. The pubcaster’s broadcast deal with the Canadian Curling Association ends this year, as TSN takes over as exclusive broadcaster of all Season of Champions events up to 2014. The deal takes effect next year and includes notable events such as the Tim Hortons Brier, Scotties Tournament of Hearts and World Men’s and Women’s Curling Championships.

Meanwhile, CBC’s annual special Canada’s Next Great Prime Minister experienced a downslide for this year’s edition, which aired Sunday, March 23 at 7 p.m. The show drew nearly 400,000 viewers, which pales in comparison to last year’s 865,000. A CBC spokesperson acknowledges ‘it’s a little lower’ than hoped.

CBC is gearing up for the season finales of homegrown laugher Sophie on Wednesday, while comedy series Air Farce will end its season on Friday. The two-part political miniseries The Trojan Horse, starring Paul Gross and Greta Scacchi, will conclude on Sunday.