MTV in Canada has set an airdate for 4Real, and will launch the eight-part original series on April 14. The show follows celebrities on journeys to some of the most heartbreaking places on Earth — Rio’s City of God, the Peruvian Andes, Vancouver’s Downtown Eastside — to connect with inspiring leaders who are affecting positive change in their communities.
Vancouver’s Sol Guy, 4Real‘s producer and co-creator, joins a different celeb every episode. Executive producer Joaquin Phoenix will appear along with Cameron Diaz, Eva Mendes, Casey Affleck, Mos Def and Flea of the Red Hot Chili Peppers — each featured in separate 30-minute episodes.
MTV is backing the show on multiple platforms. Each week, full episodes will be available on demand, immediately after the Monday 8 p.m. ET broadcast, at mtv.ca/think. Viewers can also visit 4real.com to find out how they can take action and promote positive change.
CTV music and youth exec Brad Schwartz says the series ‘inspires a call to action. It’s important to us to create content that has social currency and catalyzes our viewers’ conversations.’
4Real will also air on National Geographic channels around the world. The original Canadian production from Haddock Entertainment will be seen in 166 countries in 53 different languages.
From Media in Canada