Canwest’s E! is set to launch Naked Fashion on March 29.

The show’s panelists freeze footage of celebs such as Mariah Carey, Hilary Swank and Pamela Anderson to argue over what they should have been wearing. Then they change the footage by using technology to re-dress the celebs onscreen and set them back in motion — walking the red carpet or posing for the paparazzi.

The show is hosted by Myleene Klass (Popstars). Panelists include Paula Reed (Project Catwalk), star stylist Michael Schaeble and celebrity fashion bloggers Jessica Morgan and Heather Cocks (aka The Fug Girls). The Fug Girls are famous for their fashion reviews on www.gofugyourself.com, which attracts about four million viewers per month.

Naked Fashion will mix the makeovers with fashion tips, trends and celeb news. The show, a Canwest coproduction with Cineflix, ‘blends innovative CGI and insider celeb fashion gossip to create a new global style brand,’ says Cineflix head of factual entertainment Rob Carey.

Cineflix has offices in Montreal, Toronto, Dublin and London and production centers in Toronto and London.

From Media in Canada