CBC has launched a 10-minute online extension to The Hour. The aptly named After the Hour is being sponsored by Labatt Breweries of Canada, and will feature behind-the-scenes footage, including out-takes and extended versions of host George Stroumboulopoulos’ interviews with guests. Each episode will be available on-demand and also streamed at cbc.ca/thehour.

The partnership between the brewer and CBC is ‘a natural fit,’ says Labatt media strategist Ben Seaton, noting that both ‘are wholly committed to supporting our Canadian roots and culture.’

From Media in Canada