As the dust settles on the CTVglobemedia takeover of CHUM, Susanne Boyce and Ed Robinson have emerged at the top of the heap at CTV after a wide-ranging corporate reorganization.

Ivan Fecan, CEO of both CTVgm and the CTV network, has unveiled a slew of new promotions and reporting lines after a recent cull of senior executives at CTV and CHUM.

Fecan’s longtime lieutenant Boyce becomes president, creative, content and channels – charged with overall control of programming and scheduling at CTVgm’s enlarged stable of conventional, specialty and digital platforms, excluding sports.

The network’s corporate two-step will also see Robinson become second in command to Boyce as EVP of programming at CTV, with Brent Haynes, who has been promoted to VP of The Comedy Network and Space, reporting to Robinson.

Also on the CTV programming side – which recently saw Bill Mustos and Tecca Crosby leave the building – longtime publicist Mike Cosentino shifts to SVP of program scheduling, making room for Scott Henderson, who has been bumped up to VP of program communications. Cosentino will oversee the acquisition and scheduling of programs on CTV’s conventional channels. Pat DiVittorio, VP of programming with responsibility for A-Channel programming, will report to Cosentino.

Louise Clark, as VP of program development, will control development of original scripted and alternative programming at CTV, overseeing development offices countrywide from her Vancouver base.

Fecan says the shuffle was prompted in part by the recent takeover of CHUM, but also by encroaching competition from U.S. media giants in a multi-platform digital world.

‘Our challenges come from more than our usual competitors. They also come from the fact that our entire industry is being transformed by digital media and technology. In order to help deal with this, we needed to grow stronger and thus we bought CHUM,’ Fecan said in a release. ‘The key to successful growth is to use our new scale to improve our programs and better differentiate our channels and new media experience, while becoming more efficient off screen.’

The new CTVgm leadership team includes Robert Hurst, president of news and current affairs, who adds CP24, Court TV Canada and current affairs documentaries to his existing duties at the CTV news division. Fecan also named Robert McLaughlin as VP of CP24, reporting along with Bob Culbert, VP of documentaries, to Hurst.

After the CHUM executive team was dismantled – with recent departures by Jay Switzer and Roma Khanna and pending exits for David Kirkwood, Paul Palframan, Ellen Baine and Paul Gratton – Fecan has added control of Access and Canadian Learning Television to existing duties for Paul Lewis, president and GM of Discovery.

Elsewhere, MTV’s Brad Schwartz, SVP and GM of youth and music, will take over the reins at MuchMusic, MuchMoreMusic, MuchVibe, MuchLoud, MuchMoreRetro, PunchMuch and Razer. CHUM executive David Kines will report to Schwartz as SVP of youth and music.

Jordan Schwartz – SVP and GM of CTV’s entertainment group, already responsible for eTalk – has added Star!, the FashionTelevision Channel and SexTV, to his portfolio.

CHUM executives surviving the recent cull include Isme Bennie, who is taking the wheel at Bravo! and BookTelevision as VP and GM, and Marcia Martin, who is steering production of major in-house projects as SVP and executive producer of specials.

On the promotions front, Rick Lewchuk has been kicked upstairs to SVP of the newly created CTV creative agency and brand strategy departments. In his new role, Lewchuk will oversee a one-stop shop for design, marketing and media buying services for all CTV channels. Working under him is David Johnson, who has been promoted to VP of promotions.

CTVgm has also revamped its sales division, most notably with top sports executive Rick Brace promoted to president of revenue, business planning and sports. Ahead of CTV’s coverage of the 2010 Olympic Games, Brace will oversee the network’s revenue streams, whether from conventionals, specialty channels, interactive advertising, cable and satellite distribution or new media subscriptions.

Brace will also continue to oversee CTV’s sports group and its Olympic joint venture with Rogers Communications. Under him will be Rita Fabian, EVP of sales and marketing, and Bart Yabsley, EVP of business planning and distribution.

Other key CTVgm executives receiving promotions include Dawn Fell, now EVP of human resources, André Serero, the new EVP of business and legal affairs, and Paul Sparkes, who adds communications to his responsibilities as EVP, corporate affairs. Robin Fillingham will continue as CFO.

All four senior executives will reside directly below Fecan on the new CTV organizational chart, with Boyce and Brace similarly remaining close to Fecan’s ear.