Nicholas Tabarrok is putting his money where his mouth is. The producer from Toronto-based Darius Films is certain that audiences will crack up during the screening of his oddball comedy Weirdsville, opening Friday, or he will refund their movie-ticket money come Monday morning.

Tabarrok tells Playback Daily it was a ‘spur of the moment’ idea.

‘It occurred to me that this is a common thing… If you buy a product and you’re not satisfied, you get your money back… The same principle [should apply] to film,’ he says.

Weirdsville, directed by Allan Moyle (Pump Up the Volume, New Waterford Girl), opens in limited release on four screens — in Toronto, Calgary, Vancouver and Halifax — via Equinoxe Films, with plans to roll it out to more markets in the coming weeks. The dark comedy stars Scott Speedman (Underworld) and Wes Bentley (American Beauty) as a pair of misfortunate slackers who get into a world of trouble when they try to bury the body of a dead girlfriend.

Tabarrok says Weirdsville was initially slated to open Oct. 5, but when he realized that Wes Anderson’s The Darjeeling Limited and the Farrelly Brothers’ The Heartbreak Kid were opening that same day, he appealed to Equinoxe and U.S. distributor Magnolia Pictures to change the date.

‘That is such a huge overlap with us, because those films [target] the exact same audience, especially Anderson’s film. I was very pleased that Equinoxe and Magnolia took my request under advisement,’ says Tabarrok.

The film was pushed back one week by Equinoxe, and two weeks by Magnolia, which will open it Oct. 12 in U.S. cities including Los Angeles, Portland, Atlanta and San Francisco.

Promotion for Weirdsville includes a competition on the film’s website, coasters in bars along Toronto’s trendy College and Queen streets, and, according to Tabarrok, ‘tons’ of postcards distributed at concerts throughout the summer.

Weirdsville faces competition from a trio of new comedies this weekend, including the British film Death at a Funeral, opening in Toronto and Montreal through Odeon Films. Meanwhile, Tyler Perry’s Why Did I Get Married? will bow on 10 screens in Toronto via Maple Pictures, and Michael Douglas-starrer King of California opens exclusively at Toronto’s Varsity theater, with plans to expand, according to Maple.

TVA Films is releasing Vancouver director Bruce Sweeney’s drama American Venus, starring Rebecca De Mornay as a skating mom gone psycho, on one screen each in Toronto and Vancouver, while it will bow in other Canadian cities throughout the fall.

Among other releases opening Friday is the epic drama Elizabeth: The Golden Age, starring Cate Blanchett, from Universal Pictures, and the crime drama We Own the Night, starring Joaquin Phoenix and Mark Wahlberg and handled here by Columbia Pictures.