Food Network is inviting viewers to dream up food challenges for Dinner: Impossible host Robert Irvine for a chance to win a meal catered by the celebrity chef. Viewers are invited to write up the social occasion of their dreams — from backyard beach parties to the perfect meal for a surprise romantic proposal — and submit by e-mail.

Dinner: Impossible premieres on Oct. 3 at 10 p.m. ET. The show puts the chef to the test preparing meals in strange circumstances and limited time frames. Episodes have the chef using only tools and ingredients from the 1700s, or an inexperienced staff of teen boys, or a kitchen in a heat-sensitive house made of ice and snow.

Irvine will visit Toronto on Sept. 25 and 26 to promote both the series and his new book with Harper Collins, Mission: Cook. The first 10 to enter the challenge get a copy of his book, and the winner gets his catering.

The Alliance Atlantis channel is also supporting the show with regional online efforts across FoodTV.ca‘s newsletter, blog and home page — driving viewers to the website to see a 30-second promo and encouraging them to send the link to friends. The series launch will be promoted via radio, print, out-of-home and online ads in Toronto and Vancouver, with all creative developed in-house.

Food is also running a dinner for eight contest, sponsored by Kimberly-Clark’s Scott Towels, that gives viewers a chance to get served by Ricardo, host of Ricardo and Friends, which returns with a new season weekdays at 1 p.m. ET and 7 p.m. ET, starting Oct. 1.

From Media in Canada