The Toronto Raptors’ first NBA playoff berth in five years drew record-breaking audiences to The Score, which carried all but two of the Raps’ first-round playoff games against the New Jersey Nets.
The game six broadcast on Friday, in which the Raptors were ousted from the playoffs in the final seconds of the game, grabbed an average 421,000 viewers, peaking at 802,000, making it the highest audience in The Score’s 10-year history. Games two and five drew 247,000 and 267,000 viewers, respectively. The network averaged 111,000 viewers for regular season Raptors games, marking a 44% increase from the previous season.
‘We are delighted but not surprised by the increasing number of hardcore ball fans who are tuning in to watch the Raptors and the NBA playoffs on The Score,’ said Score Media CEO John Levy in a release.
The Raptors’ rising popularity with TV viewers was also evident at TSN, which carried games one and four of the series on April 21 and 29, nabbing 330,000 and 217,000 viewers, respectively. The network nearly doubled its overall NBA playoff audiences from last season, averaging 128,000 viewers per game, up from 60,000.
On the hockey front, CBC, which had exclusive coverage of Canadian teams in round two of the NHL playoffs, drew plenty of eyeballs to Hockey Night in Canada for games featuring the Vancouver Canucks and Ottawa Senators.
The Canucks’ series against Anaheim drew an average 1.5 million viewers, while game three on Sunday, April 29 scored the CBC’s largest second-round playoff audience with nearly two million viewers. Meanwhile, the Senators series against New Jersey drew an average 1.4 million, with the April 28 broadcast nabbing a strong 1.8 million viewers.
While TSN cannot show games featuring Canadian teams during the playoffs, the network’s coverage of American teams in the first two rounds scored an average 469,000 viewers, marking a 25% increase over last year.