Barna buys into mobile

Catherine Tait’s new company has moved in with Laszlo Barna’s, following a joint venture between her mobile video outfit iThentic and Barna-Alper Productions.

iThentic — a startup that scouts and distributes video shorts to mobile carriers — has moved its headquarters from New York to Toronto, looking to benefit from BAP’s production know-how and infrastructure, says Tait, while BAP gains a foothold in new media. The financial details of the deal not been revealed.

Tait, the former president and COO of Salter Street Films, tells Playback Daily that the deal allows both companies to ‘jump on a moving train.’ iThentic director of operations Noam Muscovitch has been posted to the BAP offices in Toronto, while Tait stays in New York.

Tait says the move north will give her 11-month-old company a more stable and ‘friendly’ financial footing, and will allow it to more easily turn out Canadian content, though iThentic will continue to carry material from New York, L.A., Australia and elsewhere. The company has scouts in a number of cities, including Toronto – on the lookout for bite-sized content – and produces some shorts of its own, including entertainment and lifestyle segments.

iThentic content (www.ithentic.com) made its Canadian mobile debut on the Rogers Vision on-demand service that launched in early April. In the U.S., it recently signed with Cellfish. The company was formed in June 2006 by Tait, former Wellspring Media CEO Al Cattabiani and Liz Manne, ex of the Sundance Channel and Fine Line Features.