Canadians came out on top at the International Interactive Emmy Awards in Cannes, Wednesday, as Toronto prodcos Xenophile Media in partnership with Shaftesbury Films, and Zinc Roe Design tied for best interactive program, while BITE Television took top honors for interactive channel.
Xenophile and Shaftesbury were feted for their ReGenesis Extended Reality Game — based on The Movie Network/Movie Central science series. The story is told over nine distinct websites, e-mail, telephone, podcasts, video-on-demand and live events.
‘We are proud to be in the company of such truly impressive Canadian talents this year,’ said Xenophile producer Patrick Crowe in a release, adding ‘Canada is the best place to work on innovative new media projects.’
Zinc Roe Design’s kid-friendly site Zimmer Twins follows psychic twins as they discover the pitfalls of teleportation, fortune cookies, and searching for hidden treasures. Each animated short ends in a cliffhanger and allows the viewer to tell what happens next on the website.
‘We are thrilled,’ said Zinc producer Jason Krogh.
Meanwhile, Canada’s BITE Television beat out the U.K.’s Movies Now by Video Networks and Win Win TV from Two Way Media for best interactive channel. BITE, which targets men aged 18-34, enables the viewer to interact with the small screen through submitting user-generated content, voting, polling, chat-to-screen and a weekly podcast.
The U.K.’s BBCi, the only non-Canadian winner, was awarded the Emmy for interactive television service. Europe’s BSkyB was recognized for its contributions to the field of interactive TV with the Pioneer prize.
The ceremony was attended by more than 250 international execs from the TV, broadband and mobile sectors, including sponsors.